50 Management Students of Rai Foundation Behror campus accompanied by HOD SAMS department Mr. Brijesh Singh went on an industrial trip to Mother Dairy, New Delhi on 18th march 2011. During their trip students were briefed by the manager of the company about milk collection, processing, packaging and distribution process. Students understood the demand supply relationship, importance of work safety and also understood brand expansion strategies. Students also came to know the quality standards and price maintained by the mother dairy which amazed them.